How we planned and executed a high-volume esports content production featuring 36 players, 18 teams and 16 pieces of content across a two-day shoot.

36 players. 18 teams. 6 concept videos. 10 reels. 2 days.

After the previous Free Fire MAX India Cup, the brief came back bigger more content, more energy and more impact.

The challenge wasn't simply to create more content. It was to build a production plan that could accommodate 36 players flying in from across India, while ensuring every player had a meaningful role across the content slate.

With 16 pieces of content to produce in just two days, the production required detailed planning, efficient scheduling and a workflow that could move quickly without compromising the creative ambition.

The Brief: More Content, Bigger Scale

The objective was straightforward: create a substantial body of social-first content around the Free Fire MAX India Cup while capturing the energy and personalities of the players and teams participating in the tournament.

The final content slate included:

• 6 concept-led videos

• 10 reels

• 36 players

• 18 teams

• 2 days of production

The scale made one thing clear from the beginning: creative planning and production logistics had to work together.

The Challenge: Featuring Every Player

With 36 players arriving from different parts of the country, the production had a unique logistical challenge.

Every player needed to be featured meaningfully.

That meant there was no room for a production approach where some players became secondary participants or simply appeared in the background.

The content needed to represent the breadth of the tournament while keeping each player and team integrated into the creative.

The solution was to build the production around a detailed content and scheduling plan before cameras rolled.

The Solution: Creative Planning Meets Production Efficiency

Working closely with the client, we mapped the creative requirements against the available production time.

The goal was to find the right balance between creative ambition, player availability, team schedules and production efficiency.

Each setup was planned with the wider content slate in mind, allowing the team to capture multiple pieces of content efficiently while maintaining the individual requirements of each concept.

This approach helped turn what could have been a highly fragmented shoot into one coordinated production workflow.

Two Days. Multiple Teams. Multiple Setups.

With only two days available, every production hour mattered.

The shoot involved multiple teams, players and creative setups, requiring the production team to remain organised and flexible throughout.

The workflow had to account for:

Player Management

36 players needed to move through the production efficiently while ensuring every individual received the required time and attention.

Multiple Creative Setups

The six concept videos and ten reels required different creative treatments, meaning the team had to transition between setups without losing momentum.

Tight Scheduling

With a large cast and a fixed two-day window, the schedule needed to minimise downtime and maximise the amount of usable content captured.

Consistent Energy

Esports content thrives on personality, pace and energy. Maintaining that energy across a high-volume production was just as important as staying on schedule.

The Result: Content Built to Match the Tournament

The final output was a body of work that matched the scale and energy of the Free Fire MAX India Cup.

Across two intense production days, the team delivered:

36 players → 18 teams → 16 content pieces → 2 days of production

More importantly, the production achieved the original objective: creating a content slate where the scale of the tournament could be reflected through the people at its centre.

From concept videos to short-form reels, the content was designed to give players and teams a meaningful presence while keeping the overall output varied, energetic and social-first.

What This Production Demonstrates

Large-scale esports content production isn't only about having a strong creative idea.

It is about building a production system capable of turning that idea into a high volume of content often within extremely tight timelines.

For the Free Fire MAX India Cup, that meant combining creative development, production planning, scheduling, player management and on-ground execution into one coordinated workflow.

The result was a production that stayed organised and hands-on without losing the energy that makes esports content work.

36 players. 18 teams. 16 pieces of content. 2 days. One tightly coordinated production.

And a body of work built to match the scale of the tournament.